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本文节选自《Look Again 万维钢》电子版:
foundourselvesinsuchcircumstances,wouldweslidedowntheslipperyslopey?TofndoubsheandhercolleaguesPutonehundredhonestcitizensatthetopofaslipperyhilandgavethemasmallshove.TheyinvitedthoseonehundredpeopletoparticipateinpairsinastudythatwasconductedinTalpslabincentralLondon.3OneofthesePairswereLeanoraandRina.UponatrivalthewomenweregreetedbyNeiltheleadresearcher.Heexplainedthatduringtheexperimenttheywouldobserveaseriesofjarspartially旨ljedwithcoins.Theirtaskwastoguesshowmuchmoneywasineachjar.Leanorawastocompletethetaskinabrain-imagingscanner,whileRinawastocompletethetaskinanadjacentroom,Therewasasmalltwist:Leanorawouldbeshownlargeimagesofthejarsonherscreen,whileRinawouldbeshownSmallfuzzyimagesonhers.LeanorawouldthusneedtoadviseRinaonhowmuchmoneywasineachjarbycommunicatingviaWi-Fi.RinawouldthenconveyherguesstoNeilandthemoreaccurateshewas,themoremoneyRinaandLeanorabothwouldreceive.NeilleftRinainthetestingroomandtookLeanoradowntotheMRIScannerandtoldherofyetanothertwist.“Rinadoesnotknowthis,”hewhispered,“butwhileshewillbepaidthemost计sheguessesthecorrectamountinthejar,you一Leanora一w训bepaidthemost寺Rinaoverestimatestheamountofmoneyinthejar.”NeildidnotinstructLeanoratojie,butinthissituationjyingwouldbenefitherftnanciallyattheexpen
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seofRina.Leanoranovwhadaconflictofinterest:hertaskwastoadviseRinatothebestofherabilitybutLeanorawouldearnmoremoney计ShejliedtoRina.Ihesituationislikethatofarealestateagentrepresentingabuyer.Theagentstaskistogetthebuyerthebestdealpossible.Yetthemoretheclientpaysforthehome,themoremoneytheagentw计pocket(asagentsreceiveapercentageofthesalePrice).WhatdidLeanorado,LikemostvolunteersinourStudyshestartedofbylying,butbyonlysmallamounts一afewpencehereandthere.Butastheexperimentprogressed,sheliedbygreaterandgreateramounts.Bytheendofthestudyshewashugelyoverestimatingthenumberofcoinsintheglassjars.Wewondered让Leanorawasinfactjyingorwasinnocentlymisestimatingthenumberofcoinsinthejar.So,onSomettialswetoldhershewouldreceivethemostmoney寺Rinawasaccurateinherestimates.Loandbehold,whenLeanorawasincentivizedtogiveRinatruthfuladvice,Leanoradid.ShecouldestimatethenumberofcoinsinajarperfectlywellShesimplychosenottodosowhenitwasnotadvantageousforher.WhileLeanorawasperformingthetask,werecordedherbrainactivity.Arfirst,partsofherbrainthatsignalemotion,suchasthesmallalmond-shapedregiondeepinthebraincalledtheamygdala,respondedstronglywhenshelied.Whywouldheramygdalabeactive”Well,likemostpeople,Leanorabelievedthat]yingwaswrongandSoeverytimeShelied,s
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heexperiencedanegativefeelingzTheamygdalaresponsewasaffectedbythemagnitudeofherlie,andthisresponsewasdetectedonjyinheremotionnetwork,notinotherbrainareas.Hereisthemostinterestingthing.Witheachadditionallieshetold,weobservedareductioninheramygdala\'sresponse一aformofhabituationtoherlying.Thegreaterthedropinherbrain\'ssensitivitytoherdishonestythemoresheliedthenexttimeshehadachance.IntheabsenceofthatuneasyfeelingPeopleusuallyexperiencewhentheyactimmorallytherewasnothingtocurbherdishonesty.Leanora\'sbehaviorwastypical.Examiningouvolunteers”datawefoundageneraleffect:astheresponseinthebrain\'semotionalsystemto]yingdecreased,theamountbywhichpeopleliedincreased.AttheendofthestudyweaskedLeanoraaboutherlying,andshesaidshewascompljletelyunawarethatherliesweresnowballing.Shehadhabituatedtoherliestosuchanextentthatshedidnotevennoticewhathadhappened.WHENEMOTIONSFADELet\'sthinkbacktothescenatriowePresentedtoyouintheintroduction.YouarewalkinghomeonedayandalargebrowndogwithsharpteethbarksatyoU,apparentlyinrage.Mostlikelyyouwillfeelagoodamountoffear.Thenextdayyoupassbythesamedog,andagainitSnarlsatyou.Onlythistimeyoudon\'tfeelasafraidasyoudidthedaybefore.Fast-forwardtoaweeklater,andyouhardlyexperienceanyemotionalreactiontothatdogsbarks.
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