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Abpout Us
Aboutthe Company
本 Insights is Sea\'s research and public policy
unit. Its mission is to develop a deeper
understanding of the rapidly evolving digital
economy in Southeast Asia and Taiwan. Its research
aimsto inform leaders, from both the private and
public sectors, on critical policy and strategy matters
facing the digital ecosystem in the region.
Seaistheleading internet company in Southeast
Asia and Taiwan. Sea\'s businesses include Shopee，
the region\'s largestand most popular e-Ccommerce
platform, Garena, a global leader in games
publishing and development and AirPay one of the
pioneers of Southeast Asia\'s digital financial services
sector，
Shopee is the leading e-commerce platform in
Southeast Asia and Taiwan. Itis a platform tailored
forthe region, providing customers with an easy，
secure and fast online shopping experience through
strong payment and logistical support. Shopee aims
to continually enhance its platform and becomethe
region\'s e-Commerce destination of choice.
Authors
Santitarn Sathirathai, PhD
Group Chief Economist
santis@seagroup.com
Michael Wan
Senior Economist
wanm@Qseagroup.com
Nathan Chaniago
ed]
chaniagon@seagroup.com
The authors would like to thank Dr. Voraprapa
Nakavachara for her contributions to the design
and analysis of the Survey.
SoUrcCe
This report primarily relies on Shopee\'s proprietary
data based on a Survey of Shopee sellers
For More Insights
https://www.seagroup.com/home
https:Mmedium.comy/seainsightsExecutive SUmmaryExecutvesummay ecutive Summar
动 Segq 办 Shopes 0 7
conneciing iha dots
E-commerce:APathwayto lncluslve Crowth
Explosive Revenue Boostto SME Increase in
Growth forSMES Productivity Employment
j j In numberemployed
or in online and | | /7
| ] 了 0 10 offline sales /0 per seller
Forthose who reinvest profits
吕 In total sales into hiring labor:
s 1 3 1 0 o/ forfully digital
一 SMES
6 In numberemployed
多 per seller
Improved Household
Income Streams
Report higher
8 隐 0 household income
0 due to e-commerce
Sellers are able to lift sales
without large Sales force
Potential for
1350x
in efficiency
Connecting Buyers &
Sellers Across Thailand
Upcountry Regions
Benefit More
North, Northeast & South
Thailand saw greatest increase
in market discovery
Buyers and sellers are nowmo
longer geographically limited to
markets in their area
Sellers can accCess distant markets，
while buyers can discover a
broader range of products
These regions had the highest
share reporting an increase in
household income
上 also provides flexible working
arrangements forthose with
full-time responsibilities
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