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Breaking inertia, gaining momentum
Technology: Digital transformation and tenant experience
are a business imperative
Operations: The key to enhancing business resilience
Finance: Treading cautiously
Talent: A Key competitive differentiator
Mastering thetightrope
Endnotes
10
16
19
23
242021 commercial real estate outlook
外二
1. The unprecedented impact of COVID-19 on the global economy and the commercial real
estate (CRE) industry continues to challenge leaders，
2，Digital transformation of the business and tenant experience could become a business
imperative. More than one-half of respondents (56%) believe that the pandemic exposed
shortcomings in their organizations\' digital capabilities, Companies can Strengthen
operations and build trust with tenants by adopting a Structured approach to digital
transformation, bolstering cybersecurity and data privacy efforts, and leveraging and
using analytics to make data-backed decisions.
3. The pandemicis disrupting the value proposition of CRE, especially for offices, retail and
hotels, causing most CRE companies to reevaluate existing portfolios. Meanwhile, CRE
companies face cost pressures due to softening operating fundamentals: Respondents
plan to reduce costs by 20% on average. Optimizing operational costs and using
technology to reposition space and for facilities management can improve
operational resilience，
4， CRE organizations are feeling the financial impact of the current economic
environment一36% of North American respondents, compared to 25% European and 23%
APAC counterparts, expect rental collection declines of more than 20% in the next year.
To enhance financial Strength, companies could focus on bolstering their asset portfolios
and digitizing the finance function，
5 More than 50% of respondents acknowledge that their ability to Succeed in the
postpandemic world will pe hampered in the near term by employee concerns about
returning to work. Planning and implementing atalent transformation to adapt to the
future of work, and prioritizing diversity and inclusion will provide a competitive edge，
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