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The IBM Institute for Business Value, in cooperation
with Oxford Economics, interviewed 3,000 CEOSs from
nearly 50 countries and 26 industries. These interviews
were conducted virtually. In addition, through live video
conferencing and phone interviews, and when safe，
in-person meetings, the IBV conducted deep-dive
Conversations With two dozen select CEOs from 11
industries and 11 countries.14
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Contents
Introduction
Chapter 1
Essential priorities
Perform with purposefulagility make tech matter
more, andembrace emerging regulations
Chapter 2
Essentialadvantages
Five factors that set Outperformers apart
Chapter3
Essentiallessons
Define next-levelcompetitive advantage
around customers, products, and operations
Action guide
Essentialtruths
Research and analysis methodologyIntroduction
Thisisamomentto take stockin an entirely new way. Whether
COVID-19 impacts subside from here or persist, 2020 served
asadramatic inflection point.Never before has the entire
planet reconfigured its behavior simultaneously participating
in lockdowns, quarantines, and enforced social distancing,
Forbusinesses and governments, the implications have
been extreme, with assumptions and plans radically altered.
From Asiatothe Americas, the status quo has evaporated
both within and across industries. The future is murkierthan
evel一yet presents both new opportunities and new risks,
To better understand this singular moment the IBM Institute
forBusinessValue (ITBV) launched its most extensive Chief
Executive Officer (CEO) research project ever. Building on
almost 20years of C-suite studies, the IBV gathered insights
from more than 3,000 CEOs and the most senior public sector
leaders across the economy and around the world, supple-
mentingits own deep expertise with that of Oxford Economics，
aleaderin globalforecastingand quantitative analysis. In
addition, IBV hand-selected two dozen CEOs for extensive，
exclusive interviews that delve into the mindsets, themes，
and challenges that top leaders are grappling with right now.
What we\"ve learned is extraordinary. We discovered
eye-openingsurprises that reflectjust how unprecedented
the next era will be, with new priorities and new areas of
focus.From emerging expectations around remote work to
accelerated technologicaladoption, the leading practices of
yesterday and redquirements of tomorrow are farfrom aligned.
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