SensorTower-2021年健康和健身应用报告（英文）-2021.2-37页.pdf_【行业报告下载】

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The State of Health & Fitness Apps:

Introduction

1jps reports an analysis of iphe Healj妨 & Hiness calegory om 1he Lo.AppleApp olore eor “d meal

e DietfApps:Apps pHmamjy Jocuseda om qiel ana muUtinbonm, SUCchn as 1ooa /ogs amG9
calome coumite1s

e 太/iness 1rachker Apps:A4Apps 1or healj妨 ana jHiness iacHkng, SUCchn as 万加引
Pedaomeiers, ana heatrate iacnkers are also /ncluaoea.

e jedaitalon Apps: GUiaea /megonlabon apps Je Cajm ana Heaaspace

e 月UPm1ngoCYycjhng Apps:Apps Jor munminao, cycjnng wang, anad hng. Most of
inese apps /ncljuae GPe tracking.

e 9lf/eep Apps: Sleep helper and tiracker apps
e omenm s Heal妇4Apps: Penmoda ama pregmamcy ieacAng apps

e Workout Apps: Apps pmamy 1or workout classes, Dersomal irainng, ana 9Y1ms.
01me 0f 轨ese apps /ncluae jeatures He nuUinbon 9Uadance.

(O) Sensor [TowWer@ 2021 Sensor Towerlnc.-AlRights Reserved

The State of Health & Fitness Apps: Table of Contents

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三2 Sonsar TvrRTE 划语对5 jeseved

4。Market Overview - United States AI

Top KeywWords by GDwnmioads ior Headspace and Calm 1rom yanuary jp Decemmber 2020

An overview ofthe app industry in 2020 along with top categories and top apps 二

TagFc So pywerd Teask So strategizingkeyword bidding on defensive

1 豆三 70 1 termis. “Calm\' “the calm app”nand“calm

app”were the top thrse most downloaded

2 Jiecalmapp 3 2 TREE 60 key termsforCalm, followed bythree more
- defensiveterms amongthe top ten.

3 二辣W 4 3 训R050505free

才 天列Whce 55 4 mindfulne5

Othertop terms forCcalmin 2020included
5 天由和 43 5 如三 70 competitor names, 5Uch as “headspace”
and \"insight timer and Seneric terms tke
5 meprion Se 6 Radar medratonsipep 4央 sleap\" and meditation7 Headspace on the

1。 Fitness & Diet Apps 0

Female Users Present More Revenue Opportunities

Examinethe Fitness & Diet sector of Health & Fitness, and theiremerging trends Woo

et 三 mewynaw 本 wetow
3若 [河 Pitness上diet apps, especiallythe ones that
targetthe female audience, aremorce likety to
Seerevenue grOowth be driven by olderfemale
人 Users than younger As one of the top grossing
蝶 diet apps WW Weight Watcher5aw female
ee

pfl SensorIOoWel

Users accountingfor 80 percent of 让
祝 demographicsonApp Store with an average

age40Years old.
庆 桓

22。Meditation & Sleep Apps = es

saretlatively even gender
Is accountirig for54

Reverwue Per Nillion15)

COVID-19 Boosted Installs for Outdoor Running/Cycting

Alookatthetop meditation and sleep apps, and their successful strategies 0

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2 丽 eat Month instalk Post Nar 20X(Workout 国 Best Nerhirstalks Post Nar 3XAunning/Cycingl FitnessCoach, published byAlphonse Brownm,
sa3wthe most adoption boostfrom the

COVID-19 outbreak whenthe app crossed工
million downloads in May 2020, posed 3 2408

Pearcent jncre3se Over is highest monthiy
downloads pre-COVID-19 in February 2020.

COVID-19 not only created demazand forat-
home workout, butalso foroutdoor running
and cyclinE apps when Bym equipments
became inaccessibte.Amongtherounning
app5s, Map My Run sawaCOVID-19boostof 124

32。Conclusion

percentin April2020overigs bestmonth
downloadsin Jure 2019,

ASsummary of the key takeaways of the report

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已 hh [ RN
Fitness训Diet 14 畏:ensoro\'e

人 Sensor [TowWerMarket Overview
United States

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