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yourSself，butyouhavetojustifyittoeveryoneelseasWel1.，SomeoneWhoisalifetimneneederSpendsagreatdealofdailythinkingandcomnunicationinanever-endingprocessofjustification.Butifyoucrossthelineandgointotheworldofwanting，there”snojustification.Ever.，，，There”sastandentrepreneurshavetotaketonotgivejintotheirpfreviousneedtojustify.Somecouragelsrequiredhere，YouhavetobecommittedtoLivinginaworldofwantingandnotfallingbackintoalifeofneeding.，Whensomebodyasksyou，“Whydoyouneedthat?”(becausethey”]11sayneedfratherthanwant)，there”Ssatemptationtoslipbackintopreviouslanguageandbegintojustify.Youmustn”ttgiveintothat.Say，“Firstofall，Idon”tneedit;工wantit.”Andthen，“ThereasonTwantitisbecause工wantit.”Thisisnoteasilyunderstoodbyeveryonebecause，formostpeople，everythingintheirneedingWorldhasto_haveajustifyingreason.Whenyou”YedealingwithScarcity，youprobablyaretakingSomeoneelse”SSscarceTtfesource，Butintheworldofwanting，there”snoScarcity，becauseit”saWorldofinnovation一notoftaking，Wantersarecrfeatingthingsthatdidn”texistb

10x Is Easier Than 2xDan SullivanPDF下载

efore，You”recreatingSomethingnewthatinnowayfrequifestakingSomethingfromSomeoneelse.””?Therearetwo_criticallyimportantpointsDanismakingaboutwanting，whichmostpeopledon”tgrasp.Becausetheydon”tgraspthesetwopoints，peopleoptforalifeofneeding，whereintheycompeteforScarcefresourceswhichtheymustjustifyseeking，HereareDan”stwocorepoints:1，Wantingisaboutabundanceandcreation.CreativityisnotaScarcefresourceandtakesnothingawayfronmanyoneelseRather，creativityactuallycfreatesneWwreSsourcesandopportunitieswhichpreviouslydidn”ttexistandwhichwouldnothaveexistedwithoutSomeoneproactivelycfreatingthen.2，WantingTequiresnojustification.WhenyouWantSomething，youdon”ftneedto_justifythatwanttoanyoneelse，ThiswillbeparticularlyvexingtotheSelf-righteousneedersamonguswhowillattempttomanipulateandguiltyouintodoingwhattheybelieveyoUSpAou7abedoing，basedontheirScarcityframeofreference，Togo10x，aswellastolivethe1ifeyouareuniquelysuitedtolive，youcan”ttpayheedtotheSCcarclity-mongersSs.I”nmgoingtodissectbothofthesepointsinturn。

Dan Sullivan教授的10x Is Easier Than 2x

Let”sSstartwiththe_creationofnewresources，whichshouldn”tbeconfusedwithstealinglimitedfreSsources.Ina2004essayentitledHoto人pke大ay7tentrepfreneurPaulGrahamexplainsthedifferencebetweenmoneyandwealth.Theyarenotthesamething，butoftengetconfusedbecausemoneyisthetypicalwayofor7Ppgea7tpAsGrahamexplains:“Wealthisthefundanentalthing，WealthisstuffweWant:food，clothes，houses，cars，gadgets，traveltointerestingplaces，andSoon.YoucanhavewealthWithouthavingmoney.。Ifyouhadamagicmachinethatcouldoncommandmakeyouacarofcookyoudinnerofdoyourlaundry，ordoanythingelseyouwanted，youWwouldn”tneedmoney，WhereasifyouwetreinthemiddleofAntarctica，Wheretherelisnothingtobuy，让wouldn”tmatterhowmuchmoneyyouhad，WealthiswhatyouWant，notmoney.Butifwealthlstheimportantthing，whydoeseveryonetalkaboutmakingmoney?ItisakindofShorthand:moneyliSaWayofor7ngeay7tandinpfracticetheyareusuallyinterchangeable.Buttheyarenotthesamething，andunlessyouplantogetTichbycounterfeiting，talkingaboutapk7Pgomercanmakejithardertounderstandhowtomakemoney.”54

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