10x Is Easier Than 2xtxt下载(10x Is Easier Than 2x Dan Sullivan第一章)

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Shebeganinvestinginhermarketingandbranding，andbecameextremelywel1-knownthroughouthercity.By1992，Lindawasthenumberonetealestateagentinhercity。Herbusinesshadgonemorethan10xSince1986.Shewasnowdoingover$500,000incommissionfrevenue.Despiteexperiencingfrapidgfrowth，LindawasalsoStartingtogetfrustratedwithhercurrentbrokerage，Notonlydidtheytakeahugechunkofherearnings一20percemtwhichwasnow_over$100,000一theyalsocontinuallyputtroadblocksinthewayofthegrowthshewanted.Lindawantedtomonopolizetherealestatemarketinhercity.9ShewantedeveryonejinhercitytothinkofherwhentheythoughtofTealestate，Butherbrokeragetoldhershecouldn”tuseherownphonenumberinhermarketing.Shecouldn”tputherownnameonthesignsinfrontofthehousesShewas1isting.HerbrokerageWaspeng和andStuckinthepastWayofdoingthings.，Ironically，thebrokeragealsowantedLindatoStay2xXherself，Her10xmindsetWasthreateningtheStatusquoandhercompanydideverythingtheycouldtoboxinLinda”s_innovationandexpansion，ThetetrmforSomeonelikeLinda，whohasa10xmindsetina2xorganizationorindustry，isHate-Buster和30ThisexpressionoriginatedinfactoryWorkwhenapieceworkerradicallyoutpfroducedthe_establish

10x Is Easier Than 2x书TXT下载

ednormleadingtoextremeoppositionbpyfellowworkerswhofearedtheTate-puster”Shighproductivitymayeitherleadtoareductioninthepiecerateorinahigherexpectationofrequifredoutput.Noonejikesthefate-busterbecausetheTate-bustermakesthemlookbadandestablishesanewstandardandnorm.Therate-bustermakesthe2xpeoplearoundthenmUncomfortable.友rraoLerPpeeatoacprereso0cApPF友rrareter3a7了J65PusAp7TI53a83a70SLLeStatas9uo97友rraonrpttterr71pst7ertp7pgsDe79Interestingly，entireorganlizationsandindustries，despiteclaimingtheywantgrowth，cangetdefensiveagainstTate-busterswhomaybethevery1linchpintogoing10x.Evenstil11，whenyou”treoperatingat2xyourobjectiveisn”ttoevolvebuttomaintain，Whenyou”Ttre2x，youdonTtwanttorocktheboat，Youdon”ttwanttofacehardtruthsinthemirror，You”Yecommittedtoyour80percent，whichisyourcomfortZone，culture，andhabitualwayofoperating.Thatsameyear，whileLindawasbumpingherheadagainsttheceilingofher2xSituation，therealestatecompanyKellerWilliamnswasgoingthroughouttheUnitedStatesrecruitingallthetopagentsineach_city.TheyknockedonLinda”sdoorandmadeacompellingofferthatexcitedLinda，OneofthebenefitsofshiftingtoKellerWilliamnswast

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hattheyhadacaponwhattheytookfromeachagent，wWwhichatthetimewas$21,000.，Ratherthanpenalizinggrowthasherbrokeragedid，KellerWilliamsincentivizedgrowth.LindadecidedtojoinKellerWi1LlLiamnsdespitehavingtoWalkawayfrom52ofhercurrent1listings，becausethose]istingsWereownedbyheroldbrokerage，hnother，Atthatpoint，Lindawasalreadypayingherbrokerover$100,000annuallyinhercommissions，Sheknewshe”dquicklymakethemoneybackfromthe52lostlistingjlotsmoreontopbyShiftingovertoKellerWilliams.EvenStil1，48ofthoselistingsendeduptellingtheoldbrokerthat“ifshe”sleaving，we”Ttreleavingwithher.了”Sheendedupcompletingthose48underKellerWilliamns.OverthenextSixyears一from1992to1998一theKellerWilliamnsfranchise(ie.，singleofficehousingdozensofagents)whichLindaworkedatwentfrombeinginsignificantandUnknowninhercitytobecomingthetopproducingTealestateofficeinthe_city。Lindaalsobecamethe#lagentinallofKellerWilliamnstrozgpoxvttecotdoing200-300transactionsyearlyandmakingover$800,000incommissionrevenue.Thatyear，in1998，thewomanwhoownedthefranchiseLindaWOrkedatdecidednottorenewherfranchise，Shewantedtomoveontoadifferentcompany.，ThisledGary上Keller，the

Dan Sullivan10x Is Easier Than 2x和陈中复盘

综上：10x Is Easier Than 2x Dan Sullivan第一章值得推荐阅读