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本文节选自《10x Is Easier Than 2x》电子版:
Whenyoufocusonqualityoverquantity一as_Chad,Jimnmny,andClearhavedone一youcanbecomethebestintheworldatWhatyoudo.BybecomingthebestatWhatyoudo,yougetradicallyoutsizedreturnsontheinvestmentofyourtimeandenergy.Inthebook7Ze77p,SethGodinexplainstheimportanceandbenefitsofbecomingthebestintheworldatwhatyoudo.AsGodinexzplainsin7ZPZe7]7P:“Therewardsareheavilyskewed,somuchsothatit”Stypicalfor#1ltogettentimesthebenefitof#10,andahundredtimesthebenefitof#100.”人鹅Inordertobecomethebest,youmustembracetheartofOUTLLTDEThosewhobecomethebestdon”tholdontoany80percentactivityoridentityfortoolong.GodinexplainsthatquittingthewrongStufftakeshusgeguts,It”ssScarylettinggoofthe80percentpecausethe80percentisyourcomfortZone,It”Syoursecurityblanket.It”Swhatyou”vealreadymasteredandcanbasicallydoonautopilot.It”syourpaycheck.It”syouridentityandhowyou”Ttreknown,It”sSsyourStoryandyourhabits.Thelongeryouholdontothe80percentoutoffear,theSloweryour10xtransformationwilloccur.Thefasteryouletgoofthe80pefrcentoutofcommitmentandcourage,thefasteryour10xtransformationWilloccuTr.Everygreatleader
Dan Sullivan10x Is Easier Than 2x拆书
mustfacethedilemnaofquittingtheWrongStuff一eventhestuffthat”sbeenyourbreadandbutterforyearsordecades一to_becomethebestatWhatyoudoandrealize10xfresults.Forinstance,intheclassicbookCooatoCreatJimCollinsdescribeswhathecallsZere750Leaaers,ThesearepeopleSo_committedtothecausetheycareaboutthattheycouUrageouslyyethappilyletgoofaspectsoftheirbusinesswhicharegood,butnotgreat.和9AnexampleCollinsusesisDarwinSmith,whowastheCEOfrom1971to1991ofKimberly-ClarkCorporation,amultinational_companythatproducespaper-basedconsumergoodsliketoiletpaperand上leenex.WhenSmithbecametheCE0,hesawahugeproblemfortheUltimateSuccessofKimberly-Clark.,Thevastmajorityofrevenuecamefromthe_traditionalcoated-papermills.,Theseproducedpaperformagazinesandwritingpadsandhadbeenthecorebusinessofthecompanyforover100years.ButSmithandhisleadershipteamhadconvictionthatthebestpathtogreatnessfor上imberly-Clarklayintheconsumerbusiness,wherethe_companyhaddemonstratedabest-in-the-Worldcapabilityinitsbuildingofthe上人leenexbrand.Theybelievedthiswasthectfrucial20pefrcent,andthatthepapermills,whichhadbeenKim
10x Is Easier Than 2xepub下载Dan Sullivan
berly-Clark”sbreadandbutterforover100years,wWasnowthe80percent.Youcan”tbegreatifyou”recontentbeinggood.Youcanbegoodmaintainingthe80percent,butinordertobecomegreat,youmustgoall-inonthe20percentandcommjttogreatneSsSs,ASCollinswrote:“IfKimpberly-Clarkremainedprincipallyapaper-millbusiness,itWouldretainaSecurepositionasagoodcompany.ButitsonlyShotatbecomingagreatcompanyWastobecomethebestpaper-basedconsumercompany一jifit_couldtakeonsuchcompaniesasProcter到GambleandScottPaperCo,andbeatthem,Thatmeantitwouldhaveto“stopdoing”papermills,So,inwhatonedirectorcalled“thegutsiestdecisionI”veeverseenaCE0make,”DarwinSmithsoldthemills.HeevensoldthemillinKimpberly,Wisconsin,ThenhethrewallthemoneyintoaWarchestforanepicbattlewithProcter&GambleandScottPaper.,WallStreetanalystsderidedthemove,andthebusinesspress_called计Listupid.,ButSmithdidnotWaver.Twenty-fiveyearslater,Kimberly-Clarkemergedfromthefrayasthenumber-onepaper-basedConsumer-productscompanyintheworld,beatingPkGinSiXofeightcategoriesandowningitsformerarchrivalScottPaperoutright.Fortheshareholder,Kimberly-Clark
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