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本文节选自《10x Is Easier Than 2x》电子版：
you”11haveincentivesandgetpercentagesofwhatyougroWitto，Thiswillfreemeuptogetonaplaneandflyupto0hio，Kentucky，andIndiana.”Forthenext8months，BradshadowedLindaandwatchedeverythingshedid，from1istinghousestoclosingdealstorecruitingtalentandbuildingupthecultureofheroffices.Theyalsotransitionedthemindsetofherclients，helpingthemgetcomfortableworkingwithBradratherthanLindadirectly.，Theycalledhimher“ListingPartner.”[Initially，SomeofherclientswereconcernedaboutWorkingwithSomeonebesidesher.，，Butovertime，theyStoppedworryingabout让becausethelevelofserviceWasthesame.ThisisacoreWhoNotHowobstaclethatcausesmanypeopletoStunble，whetherinrealestateoranyformofentrepreneurship一believingotherscanTtdoyourjobforyoU，、A1lso，believingyourclientsneedyouandonlyyoutobetheonemanuallyperformingthejob，Thisisamythbornoffearandjignorance，Whenyoutestit，and7etyo艳oepkeOreradJro了中tepoyoure-trainbothyourselfandyOUTrCustomerstoSeeyouandyourWorkdifferently，andbetter.ItbecomeslessaboutWhosdoingitandmoreabouttheendresult，Overtime，the10xclientsWillloveyouforevolvingandgrowingyourselfandthe2xclientsWillleave，bothered，becauseyoudisruptedtheirstatusduoandcomfortZo
10x Is Easier Than 2xpdf
ne，LindafullyhandedhercompanytoBradinearly2000andstartedspendinglotsoftimein0hio，Kentucky，and[Indiana.Initially，thiswasafinancialStep-back，becausenowSheWaspayingBrada_largesalarytorunthebusiness.“ItWasastepbacktostepwayforward”Lindatoldme.HiringWhostofree-upyour80percentisn”tacost，butamassiveinvestmentinyourselfandyourbusiness，ThisisanothermajorWhoNotHowobstacleStoppingmanyfrom10xgfrowth一thebeliefthathiringtalentedandcapableWhosisacosttheycan”taffordtomake，ratherthanan_investmenttheycan”ttaffordnottomake，It”saninvestmentbecauseitfreesyouuptoconcentrateonamorehigh-imnpact20percent，whichenablesnon-linearTreturnsoninvestment.It”Salsoaninvestmentinyoubecausenowthe80percentgetSsdonebySomeonewholovestheworkthathasbecomeoldto_you，TheresultsgetdoneinamoreSystematicWayWithoutyouhavingtothinkorWorryabouttt.Gettingthefirstpersontoopenafranchisewasabear，IttookLindaorertireeyearstogetthefirstfranchiseupandrunningin0hio.HerwholefocusduringthosethreeyearSsWasfindingandrecrfruitingtheTrightpeopletostartthefranchiseswith.，Todothis，shetaughtclassesandSeminarsthroughoutthefirstcityShewouldgrow，Columnbus，0Ohio.，Shemadetonsofphonecal
10x Is Easier Than 2xDan Sullivan百度云
lstotopagents，helpingthemseethevisionandpoSsSsibilities.9SheSpokewithallofthebiggest]endersinColumnbus，seeingwhowerethebiggestandbestplayerstheywereWorkingWith.Duringthosethreeyears，shewasn”tmakinganymoneydifrectlyfromherefforts，andwasinfactinvestinglargeportionsofherownincometokeepitgoing.ButSheknewthiswasanopportunityworthinvestingin，andthatthe]ong-tetrmpayoffwouldbe10xofr100xbiggerthanhadsheremainedwhereShewasat.，SheknewthattoSucceedatthisnextlevel，aswitheachofherpreviouslevels，thatshe”1dneedtoevolveherselfandhercapabilities.Sheneededtobecome7ZOFrbetterandorecapapyeathernew20percent，whichstretchedhergfreatlLy.Transformingherself_throughher10xjumpsexcitedher.It”SWhatshelivedfor，Andeverytimeshedidit，shebecamefreerandmoreexpandedasaaperson，Withqualitativelybetterandmoretime，money，relationships，andoveral1lpurpose，OnceShefinallygotSomeonetoStartafranchise，Lindahelpedthenewfranchiseownerbuildoutthefranchisebyrecruitingtopproducingagentstojointheoffice，Linda”SprimaryfolefromtherewasSimplySupportingandencouragingthenewfranchiseownertogoandgrowit，SincetheywerenowinvestedandhadgreatfinancialincentivetoSucceedasWel]1.
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