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本文节选自《On Writing Well》电子版:
declarativeSentence,orShowshimhowhiswritinghasbecomeSWollenwithpompousgeneralizations.FinallyourWorkshopgotdowntoWork工distributedmycopiesandaskedtheprincipalstorewritethemoreknottySentences.,[ItWasagrimnmoment.,Theyhadmettheenemyforthefirsttimne,TheyScribbledontheirpadsandSscfratchedoutwhattheyhadscribbled,Somedidn”twriteanything.Somecfrumpledtheirpaper.,Theybegantolook1ikewriterSs.AnawfulSilencehungovertheroom,brokenonlybythecroSsSsingoutofsentencesandthecfrumplingofpaper,TheybegantosoundTikewriters.AS_thedaywenton,theySlowlyrelaxed,TheybegantoWriteinthefirstpersonandtouseactiveverbs,ForaWhiletheystillcouldn”tloosetheirgriponlongwordsandVague“nounas(“parent“communicationresponse”).ButgraduallytheirSentencesbecamehuman.WhenTaskedthemtotackle“Evaluativeproceduresfortheobjectiveswetealsoestablishedbasedonacceptable_criteria,”oneofthenWrote:“AttheendoftheyearweWillevaluateourpfrogress.”Anotherwrote:“WewillseehowwellwehaveSUcCceeded.”That”sthekindofplaintalkaparentwants,It”sSsalsoWhatstockholderswantfromtheircorporation,wWhatcuSstomersWantfromtheirbank,whatthewidowwantsfromtheagencythat”shandlinghersocialSecuri
on writing well读后感
ty.Thereisadeepyearningforhumnancontactandaresentmentofbombast.RecentlyITgota“DearCustomer”letterfromthecompanythatsuppliesmycomputerneeds.,Itbegan:“EffectiveMarch30weWillbemigratingourenduserorderentryandSuppliesreferralprocessingtoaanewtelemnarketingcenter.”工finallyfiguredoutthattheyhadanew800_numberandtphattheenduserWasme,Anyorganizationthatwon”ttakethetfroubletobebothclearandpersonalinitswritingWill]osefriends,customersandmoney.,LetmeputitanotherWayforbusinessexecutives:aShortfallwillbeexperiencedinanticipatedpfrofitability.Here”sanexampleofhowcompaniesthrowawaytheirhumanityWithpretentiouslanguageIt”Saa“customerbulletin”distributedbyamajorcorporation.Thesolepurposeofacustomerbulletinistogivehelpfulinformationtoa_customer,Thisonebegins:“Companiesareincreasinglyturningto_capacityplanningtechniquesto_determinewhenfutureprocessing]oadsWilLlexceedprocesSsingcapabijilities.”ThatsentenceisnofavortothecustomeT;it”scongealedwithOrwelliannouns1ike“capacity”and“capabilities”thatconveyhoproceduresthata_customercanpicture,Whatarecapacityplanningtechnidques?Whosecapacityisbeingplanned?Bywhomo2ThesecondSentenceSaysS:“
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Capacityplanningaddsobjectivitytothedecision-makingpfrocess.”Moredeadnouns.ThethirdsentenceSaysS:“Managementisgiven_enhanceddecisionparticipationinkeyareasofinformationSystemfresources.”The_customerphastoStopaftereverySentenceandtfranslateitThebulletinmightaswellbeinHungarian.HeStartSsWiththefirstsentence一theoneabout_capacityplanningtechniques,Translated,thatmeans“IthelpstoknowWhenyou”regivingyourcomputermorethanitcanhandle.”Thesecondsentence一“Capacityplanningaddsobjectivitytothedecision-makingprocess”一meansyouShouldknowthefactsbeforeyoudecide,Thethirdsentence一theoneaboutenhanced_decisionparticipation一means“ThemoreyouknowaboutyourSystem,thebetteritWillwork.”了It_couldalsomeanseveralotherthings,Butthe_customerisn”tgoingtokeeptranslating.9Soonhe”sgoingto1lookforanothercompany.Hethinks,“了fftheseguysareSo_Smart,WwWhycan”ttheytellmewhattheydo?Maybethey”rePotSosmart.”Thebulletingoesontosaythat“forfuturecostavoidance,Pproductivityhasbeenenhanced.”Thatseemstomeantheproductwillbefree一allcoSstshavebeenavoided.Nextthebulletinassuresthecustomerthat“thesystemisdeliveredwithfunctionality.?”Thatmeansitworks,IwouldhopeSo.
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